WSU Spokane News

SPOKANE, Wash. – Washington State University Spokane has been named recipient of the 2009 Excellence in New Communications Award for Academic Microblogging by the Society for New Communications Research. The award was announced late last week at the 4th Annual SNCR Excellence in New Communications Awards gala at the Harvard Faculty Club in Cambridge, Mass.

The SNRC awards program (http://sncr.org) honors innovative organizations that are pioneering the use of social media, ICT, mobile media, online communities, and collaborative technologies in the areas of media, marketing, public relations, advertising, entertainment, education, politics and social initiatives.

The award was presented for the @WSUSpokane account on Twitter. Within a regionally competitive higher education market, and with much larger players in the field of health sciences already on Twitter, the account established an identity for WSU Spokane on Twitter as a knowledgeable and credible source of information on health sciences, health policy, and health professions research and graduate/professional education. The account generated thousands of click-throughs to Web content, mentions and links in other online spaces such as blogs, a growing following including media, and positive trend lines on various measurements of Twitter success.

“WSU Spokane program is an impressive example of the successful and innovative use of new tools, technologies, solutions and practices to enhance communications and relationships,” said Jen McClure, founder and president of the Society.

 “It is such an honor to have our work recognized by an international organization that conducts high-level peer-reviewed research on new media and communications,” said WSU Spokane Director of Communications and Public Affairs Barb Chamberlain, who manages the Spokane campus Twitter account. “This wouldn’t have been possible without the support of WSU Spokane Chancellor Brian Pitcher for our communications office work on new communications initiatives, or without the followers who appreciate our content and talk with us on Twitter.”

All the winning case studies submitted to this year’s SNCR awards program will be published on the Society’s website at http://sncr.org.

About the Society for New Communications Research
The Society for New Communications Research (SNCR) is a global nonprofit 501(c)(3) research and education foundation dedicated to the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society. The Society creates a bridge between the academic community and practitioners using these news tools and technologies. SNCR’s Fellows include a leading group of futurists, scholars, business leaders, professional communicators, members of the media and technologists from around the globe – all collaborating together on research initiatives, educational offerings, and the establishment of best practices. For more information, visit http://sncr.org or call +1 (408) 266-9658. Complete list of award recipients

About WSU Spokane
WSU Spokane is the urban campus of Washington State University, a land-grant research university founded in 1890. The campus features advanced studies and research in health sciences and health professions, the design disciplines, education, social and policy sciences, and science and technology. Washington State University is one of just 95 public and private research universities with very high research activity, according to the Carnegie Foundation for the Advancement of Teaching classifications. In addition, U.S. News & World Report ranks WSU as one of the top public research universities in the nation.

WSU Spokane can be found on Twitter @WSUSpokane, on Facebook at www.facebook.com/WSUSpokane, and on LinkedIn with an alumni group.

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